About
John Guenther: global citizen
As an American living in Germany since the 1970s, I grew up bilingually with a German school education. In 1995, I graduated from the University of Trier with a degree in Business Administration / Marketing. In addition to a native fluency in both German and English, I speak Swedish and French with conversational ease.
My passion for music enhances my business skills
- Being the lead singer in a band reinforces my presentation and leadership skills;
- Singing harmonies in a capella choir sharpens my team skills, empathy and versatility;
- The rhythm responsibility on bass guitar emphasizes my persistence and assertiveness.
Giving it all with my first band in 1988
My goal: consequent improvement of marketing at your company
Marketing is in my DNA, based on my curiosity to observe and better understand human interactions.
My core belief is that marketing skills can be transferred between companies and industries. The expertise comes from applying the right marketing skills to your specific business goals and target group needs. And to implement marketing excellence based on sound analytic work, target-group distinction, creative diversity and perfect execution.
I will support a fast transfer of marketing skills and improved marketing implementation within your company - using my profound expertise and experience from different industries.
A passionate, empathetic coach for your marketing team
I’m an authentic and empathetic manager with high social competence who can quickly gain trust and create close alignment within your company.
My inquiring mind, depth of experience, and swift comprehension get me off to a rapid start in each assignment.
As a passionate leader, I will excel in building and coaching your marketing team - both in spirit and knowledge. Using open, respectful and collaborative communication, and always with a “can-do” attitude.
I can help your company to successfully:
Sharpen your marketing in B2B environments with B2C skills;
Expand your brand equity through improved brand management;
Harmonize your marketing and sales processes in customer communication and lead generation;
Transform your marketing department's structures, processes, skills and interactions;
Fulfill your international, long-term marketing projects in an agile way;
Create better communication and interaction between your national, regional and global marketing functions;
Convert your marketing into a results-oriented organization considering the needs of all major stakeholders.
In summary: I will increase your company’s marketing passion, knowledge, industry standing, internal acceptance and results - following my vision of “marketing in the driver’s seat.”
Please click below for my personal vision, mission and values.
My broad experiences enable a high assignment flexibility
I’ve successfully worked at international, publicly traded corporations as well as family-owned, medium-sized companies. Therefore, I have considerable experience and extraordinary awareness for different ways of working and diverse company cultures - and can quickly adapt to new business environments.
Depending on your leadership need, I offer extensive personnel experience as senior manager as well as indirect leadership in matrix and project organizations.
Extensive knowledge from a wide ranges of industries
Consumer goods
Professional hygiene solutions
Medical technology
Medical aids
Construction materials
Water filtration
For a full CV, please check out my social media profiles.
Continuous qualifications for increasingly better results
Certified Business Trainer, Coach und Change Management Consultant, Acus Akademie
Participant in SPIN Selling “Train the Trainer” program, Huthwaite
Participant in Innovation Academy and Brand Academy, SCA Hygiene Products
Graduate Key Account Academy, Cranfield School of Management
Graduate Team Leader Development Program, SCA Hygiene Products
Participant PRIME Project Management Seminar