I am passionate about upgrading your marketing capabilities in any way possible. This is why I create insights on everyday company issues as well as marketing business cases and whitepapers for free use and circulation.
Waving, not drowning: How to stay afloat in a sea of emails
We all know that too many emails sap productivity and stress employees. But it also is a quick and cheap global method of information delivery and has many benefits. Check out these tips on email management which worked well for me.
Germany, three points: How to create better brainstorming results
Results of brainstorming workshops can be misleading, if time restrictions force quick decisions or input does not properly represent department or country interests. For better outcomes, I propose an innovative, multi-step process.
How to improve cross-cultural communication in telephone conferences
As business needs are increasingly coordinated globally, telephone/video conferences between different countries are on the rise, which can become linguistic nightmares. Try these handy tips for better global telco outcomes.
How to improve cross-cultural communication in physical meetings
Global meetings foster direct interaction of attendees from different countries and business units. But what if attendees cannot participate to their expected extent due to language issues? Try my handy tips. Note: this insight was written before the Corona pandemic, but is also applicable to virtual meetings.
Sing my song: How to make presentations even more memorable
As there are too many presentations, their content needs to achieve ever higher awareness levels to ensure key facts are remembered. See my proposal to connect musical references to key messages for better audience participation and recollection.
Email overload: How to ensure your emails are read and acted on
While emails are a communication staple, I’ve found that long emails are often not read properly which can lead to recipients not responding as the sender intended. See how I’ve achieved excellent results writing emails with only six sentences or less.
Standing room only: How to make physical meetings more productive
In corporate life, meetings take up much of our time. See my learnings on standing meetings as an addition to regular meetings.
